Client - Olukai
Location - O’ahu, Hawaii
About - The following images were created for Olukai, a footwear company with strong roots here in the Hawaiian Islands. The mission of the 2018 Ho’okama’aina campaign, featured below, brought travelers to Hawai’i to have them appreciate culture as well as any local. The images are meant to evoke a deeper understanding of the Hawaiian lands and ocean - while showing the transition as participants became children of the islands and ambassadors of the aloha spirit.